Brandblog

Welcome to our updated website

The task of every brand is to be differentiated and to stay relevant. Brandgarten is no different. The goal of updating our website was to improve the clarity of our offering, make our blog and Facebook connections more user friendly, and to contemporize the look and feel of the site. Zebradog–a company we have partnered… Continue reading.

Building the Brand Experience? Start with the Product.

How do consumers form an opinion or feeling about a brand? As marketers, we often like to think the advertising is the key driver. For most brands however, the advertising is often the least impactful element of the marketing mix. At Johnson & Johnson, few consumers could ever tell us about an ad they remembered,… Continue reading.

What Brands can learn from Summer Camp

My daughter just left for summer camp. She loves camp more than anything in the world. Her closest friends are the ones she has made at camp. When she talks about camp her eyes light up. The camp has one of those typical Wisconsin Indian names and does all the typical summer camp activities. These… Continue reading.