Fritz Grutzner

President and Founder

As VP Marketing at Johnson & Johnson, Fritz was always curious about why consumers choose one brand over another. He was fascinated by the emotional connection brands had with their users and the power of storytelling to connect with them. Since leaving J&J, he has been helping organizations of all sizes discover and apply the secrets of emotional branding to build their businesses.

Fritz has over 24 years of brand-building experience with Fortune 500 companies in the U.S. and abroad. He speaks on branding across the country and is co-author of McGraw-Hill’s, Tips and Traps for Marketing Your Business. He has an MA in Germanic Philology and an MBA from the Thunderbird School of Global Management.

His passion for storytelling and mythology means his three girls get bedtime stories from Aesop, Homer and the Brothers Grimm.