Our Story
Why can Johnson & Johnson charge twice what private label charges for its baby powder? At Brandgarten you’ll find people who are always asking “why?” We approach your brand challenges by seeking out the timeless emotional truths that connect the soul of your brand to the heart of your target.
Brandgarten is a brand strategy firm that helps clients discover, clarify and tell their most compelling brand story. Since 2004, we have developed brand strategies for some of the biggest brands in the country across the consumer, service, business-to-business and non-profit sectors. Our brand strategies are rooted in an emotional truth about the brand. Brandgarten’s unique approach ensures top-to-bottom involvement and alignment along the strategy development journey and results in immediately actionable brand strategies that will grow your business.
We don’t do logos, websites or advertising. Our clients hire us to help develop their brand strategies and then retain us for employee training, marketing strategy and ongoing brand guidance. We very often partner closely with creative development teams.









