|
Why can Johnson & Johnson charge twice what
private label charges for its baby powder? Fritz was always curious about
why consumers chose one brand over another. As VP of Marketing for J&J's
baby products, he was fascinated by the emotional connection these products had with their users and the power of storytelling to connect with them. Since leaving J&J, he has been helping organizations of all
sizes discover and apply these secrets to building their brands.
Fritz has over 20 years of brand strategy experience with Fortune 500 companies in the
U.S. and abroad. He also co-authored McGraw-Hill's Tips and Traps for Marketing Your Business. He has an MA in Germanic Philology and an MBA from
the Thunderbird School of Global Management.
His passion for storytelling and mythology means
his three girls get bedtime stories from Aesop, Homer and the Brothers
Grimm at night.
|
