Wilderness Society

Why do we connect so deeply with wilderness?

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Our Insight

The Wilderness Society had many good things to say about itself, but no core brand story. We discovered four different mission statements floating around the organization when they called us to help. Brandgarten was able to help them find the insight that connected their members to wilderness and to the mission and vision that would help take them there.

Result

“Brandgarten took us past any finish line we could have envisioned. What a fabulous testimony to Fritz’s work by having the Governing Council, in its meeting, debate the new mission statement for exactly zero minutes. It was set up perfectly and the preparatory work made the mission, the brand essence, the brand promise, and all components –not just seamless — but accepted enthusiastically. When we started this work together, I was a skeptic. Brandgarten quickly convinced me of my error and went on to demonstrate that The Wilderness Society not only could, but will be able to communicate its core work much more effectively. Thank you.”
– Bill Meadows, President, Organic Valley

 

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“Brandgarten took us past any finish line we
could have envisioned.”

BILL MEADOWS
PRESIDENT | WILDERNESS SOCIETY

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