16 consecutive months of share growth.
Fritz and his team zoomed in on the essential transformation their product produced: The first instant of clear, comfortable vision that transforms a customer’s life – and makes a powerful emotional connection with people who want that transformation for themselves.
Like a wizard casting a spell, once the Acuvue team knew how to create that moment, they could show it and use it to an equally powerful effect in every local market – while racking up impressive global sales gains.
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