
16 consecutive months of share growth.
Brandgarten’s Fritz Grutzner and Jayme Maultasch of Deutsch will show you how they did it for the ACUVUE contact lens brand. It started with a deep global human insight and led to dominant category leadership.They will show the 7 principles that were the foundation of this success story. Principles you can use for your brand — provided you make plans to attend Brand2Global now.
Fritz and his team zoomed in on the essential transformation their product produced: The first instant of clear, comfortable vision that transforms a customer’s life – and makes a powerful emotional connection with people who want that transformation for themselves.
Like a wizard casting a spell, once the Acuvue team knew how to create that moment, they could show it and use it to an equally powerful effect in every local market – while racking up impressive global sales gains.
Ready to discover those 7 principals and track down your brand’s transformational moment? Join us for 7 Best Practices for Global Success at Brand2Global Silicon Valley and check out our FULL Schedule online now!