Brandgarten was founded in 2005 to help brands tell meaningful stories. We uncover deep human insights and build a powerful brand strategy around them. We've developed brand strategies for some of the world’s most iconic brands.

Countries where Brandgarten has conducted primary insight research:


Fritz Grutzner

Founder & President

Fritz Grutzner is a 30-year marketing professional who has held senior roles at ad agencies and Fortune Top 50 companies. He spent a decade at Johnson & Johnson in both domestic and international positions, successfully growing the Johnson’s baby products brand by over 30% while he was the VP of Marketing.

In 2005, Fritz founded Brandgarten to help organizations of all sizes develop meaningful brand stories. He is the co-author of McGraw-Hill’s Tips and Traps for Marketing your Business and numerous publications on branding. Prior to his MBA in International Management from the Thunderbird School of Global Management, Fritz pursued his interest in mythology and storytelling by earning a BA in German Literature and an MA in Germanic Philology from the University of Wisconsin-Madison.

Contact Fritz
608 695-3114
5645 Lake Mendota Drive
Madison WI 53705