Delta Faucet had long been seen in the middle of the mass market faucet space—a regular guy among the Kohler’s and Moen’s of the world. It needed an insight and strategy that transcended this brand story. Brandgarten helped Delta discover the transformative role that water can play –from “dirty to clean.” This wizard story was unique in the category and distinct from other brands. It also helped celebrate the innovations that filled Delta’s new product pipeline.
Brandgarten’s work helped Delta employees understand its new story and the role the brand played in the company’s three-brand portfolio. The new strategy guided the direction of their new product development and creative.
Watch Brandgarten’s strategy work revealed in Delta’s internal brand video by Solve below: