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Emotional Insight Deep Dive
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Why do customers really choose your brand? Uncover the human insight that links to your brand story and learn how to leverage it in your strategy. |
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Brand Strategy Development
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Discover the archetypal story that underlies your brand story and learn how to consistently tell your brand strategy across all your brand touchpoints.
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Brand Innovation Pipeline
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How to keep your brand relevant. Identify innovation platforms, brainstorm with your team, develop winning concepts and validate your ideas.
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Strategic Planning
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Where to play and how to win? Use “story” scenarios to imagine the future, develop 5 key strategies with tactics to get you there.
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Brand Training
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Turn your team into world-class marketers
- The powerful role of emotion
- Uncovering consumer insights
- Archetypes and brand strategy
- Writing winning concepts
- Brand positioning
- How to win globally
- Getting the best work out of your agencies
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Brand Architecture Strategy
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Manage your family of brands for optimal long-term results. |
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Customer Experience Journey
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How do customers experience the category and your brand? Develop your Customer Journey Map identifying key emotional moments that matter. |
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Expert Facilitation
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Gain alignment with your team on important issues that need a facilitator with 30 years of experience bringing senior teams to actionable outcomes.
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