Services

	Emotional Insight Deep Dive	Why do customers really choose your brand? Uncover the human insight that links to your brand story and learn how to leverage it in your strategy.
	Brand Strategy Development	Discover the archetypal story that underlies your brand story and learn how to consistently tell your brand strategy across all your brand touchpoints.
	Brand Innovation Pipeline	How to keep your brand relevant. Identify innovation platforms, brainstorm with your team, develop winning concepts and validate your ideas.
	Strategic Planning	Where to play and how to win? Use “story” scenarios to imagine the future, develop 5 key strategies with tactics to get you there.
	Brand Training	Turn your team into world-class marketers The powerful role of emotion Uncovering consumer insights Archetypes and brand strategy Writing winning concepts Brand positioning How to win globally Getting the best work out of your agencies
	Brand Architecture Strategy	Manage your family of brands for optimal long-term results.
	Customer Experience Journey Mapping	How do customers experience the category and your brand? Develop your Customer Journey Map identifying key emotional moments that matter.
	Expert Facilitation	Gain alignment with your team on important issues that need a facilitator with 30 years of experience bringing senior teams to actionable outcomes.